Mother’s Day with Forbes Woman at IERI Store

On the 1st March, IERI Store in partnership with Forbes Woman Georgia hosted a very emotional evening dedicated to the Mother’s Day celebration in Georgia. The guests had the opportunity to spend quality time with their mothers and celebrate the first day of spring.

To boost the festive mood, the event started with tasting delicious cocktails made with Hendrick’s Gin accompanied by the hand-crafted chocolates by Chicolli Shop and unique desserts by Madame Choux with different flavours (they brought back to life the lost recipe of 1673).

While waiting for the main part of the evening, all guests got a portrait by Marina Karpiy, a well-known photographer of Ukrainian origin living in Tbilisi. Marina’s pictures laid the foundation for the most emotional part of the evening.

The culmination was achieved when Nino Margvelashvili, a psychologist and coach, started her speech on motherhood and the roles and duties that women share while being mothers. After the lecture, Nino asked all the guests to look into the eyes of their mothers and spread love. This moment is incredibly touching and memorable; even tears were shed during the session. The evening ended with a lottery by IERI store.

Among the guests, there were the CEO of Ocean Capital – Tako Akhaladze; the Chairwoman of Georgian Farmer’s Association – Nino Zambakhidze; the CEO of Giggles official – Enco Sigua; Marketing Director of GD Alco – Salome Pirveli; Co-founder of Hyla Georgia – Maria Giorgobiani; Founder of Key Communication – Teona Bagdavadze; Plastic Surgeon – Salome Svanadze and many more.

Credits: Forbes Woman X IERI, Anna Lataria Photography

About Forbes Woman Georgia

Forbes Georgia is the most influential business magazine in Georgia. Forbes Woman Georgia is a licensed edition of Forbes Media, which aims to discover and share the success stories of professionals from diverse fields and social circles.

Forbes Woman Georgia believes in its core purpose: to produce investigative articles on topics of high interest and contribute to women’s empowerment by supporting and promoting female leaders.


A multifunctional concept store IERI is located right in the heart of the Vera area, on the second floor of a historical winery (GHVINIS KARKHANA N1). The main aim of IERI is to change the stereotypical perception of the country and to develop the fashion retail industry. We are the first to gather most Georgian brands in one unique space. A space more accurately to be named an “inspiration spot” rather than just a concept store.

We represent over 25 designers who are initially from Georgia or who have found their inspiration here: 0711, Aleksandre Akhalkatsishvili, Aleksander Siradekian, Anouki, Crosty, David Koma, George Keburia, Idée Fixe, Ingorokva, Lalo, Le Chic Radical, Le Mocassin Zippe, Liya, Materiel, Situationist, Sofio Gongli, Tata Naka, Tatuna, Tiko Paksa and a collection inspired by traditional Georgian clothes all handmade by Samoseli Pirveli Atelier as well as antique carpets, books, and Georgia inspired gifts.

Some pieces are exclusively presented in Georgia at IERI.

Credits: Forbes Woman X IERI, Marina Karpiy Photography